M Boutique, was born in Toronto in 2009, becoming the first stop online & IRL for the 20 something who is confident in herself and her body, looking for an attainable way to dress like the influencers who inspire her and isn’t worried about a brand name or logo.

Stopping by an M store location, or browsing online, you can always count on what the name “M Boutique” has become the go-to boutique, synonymous with fun, flirty fashion that is expertly edited to be in-stores as the trends happen. 

At M Boutique, our values mean everything to us and guide us every day.

Our Values:
•    Our customer trusts that we are their best fashion source, IRL, online and everywhere in between.
•    We believe our customer shouldn’t have to wait. We have fashion trends available ASAP and are committed to quick delivery.
•    We are obsessed with pop culture and fashion trends and how they affect our daily lives.
•    We believe in equality among all, empowering women, embracing your curves and a shared love for all things fashion.
•    We believe that fashion doesn’t need a brand name or a logo to make you feel confident and like your best self.
 
M Boutique offers something different. It’s more than accessible fashion, it’s a lifestyle.